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New Straits Times (Malaysia): Petrol stations celebrate Shell’s new economy fuel

TO celebrate Shell Malaysia’s newly launched Fuel Economy Formula campaign, its retail dealers nationwide decorated their station sites with banners, flag lines, balloons and touches of “bunga manggar”, giving it a carnival-like atmosphere.

These carnivals nationwide were held to encourage customers to experience the benefits of the new Shell petrol.

Many customers won fabulous prizes at the station carnivals in their residential neighbourhoods. They also got to enjoy the 3,000 Bonuslink points that were offered at every carnival.

A total of more than 210 Shell stations all over the country hosted these new Fuel Economy Formula carnivals.

Customers initially thronged the stations out of curiosity, but once they participated in the carnivals and interacted with the station operators and staff, friendship was strengthened and affinity with the Shell brand was reinforced.

There will be carnivals at another 20 Shell stations this weekend.

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