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Daily Express (Malaysia): Shell seeks to increase share in retail petrol mart

PETALING JAYA: Shell Malaysia, in its quest to remain as the country’s leading retail petrol player, wants to add another five percent in market share this year.

This will be driven by sales of its new fuel product and the opening of new petrol stations, according to Shell Malaysia Trading Sdn Bhd’s managing director Mohzani Abdul Wahab.

“Our new product (Shell V-Power Racing Fuel), which was introduced recently, has shown good sales growth,” he said.

“With our line-up of products, plus the opening of about 15 to 20 more new stations this year, hopefully we can add another five percent in our retail petrol business to 39 percent by end of this year,” he told reporters after welcoming the Ferrari 60th Anniversary Relay Convoy here Tuesday.

As at last year, Shell Malaysia’s market share stood at 34 percent and it has more than 800 petrol stations nationwide.

Mohzani said the new stations, which could cost RM8 million each, would be set up at several potential areas, including in the Klang Valley as well as along the North-South Expressway.

The Ferrari 60th Anniversary Relay Tour, a worldwide rally which sees Ferrari cars touring 44 countries across five continents, kicked off in Abu Dhabi on Jan 28 and will culminate on June 25, 2007, in Maranello, Italy. – Bernama

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