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Peninsula On-line (Qatar): Shell becomes Platinum Sponsor in new deal

21 March 2007

doha • The Qatar Football Association and Qatar Shell (Shell) yesterday signed an agreement making Shell a Platinum Sponsor of the Emir and Heir Apparent Cups for the 2006-2007 season, which are scheduled to begin next month.

Through the renewed top-level sponsorship of Qatar’s national sport, Shell has once again demonstrated its strong commitment to the wider local community and its support of the country’s vision to further develop its growing football programme.

The agreement was signed by Sheikh Hamad bin Khalifa bin Ahmed Al Thani, Qatar Football Association President, and Andy Brown, Shell Country Chairman.

This year’s The Emir and Heir Apparent Cups will showcase the high level of play as the country’s best sides take to the pitch as they compete for the ultimate prizes.

“We are delighted to welcome Shell again as a top sponsor of the Emir and Heir Apparent Cups. Our ongoing relationship with Shell clearly contributes to our goal of raising the profile of our league and showcasing the best that Qatar has to offer at the professional club level.We look forward to working with Shell to make these championships a success,” Sheikh Hamad said.

“Shell is very proud to continue its successful partnership with the Qatar Football Association and to associate itself again with Qatar’s premier football cups. Football in Qatar is a clear example of the country’s bold stance on sport development which has transformed Qatar into an international sports hub. We fully appreciate the passion and excitement that football stirs in Qatar and consider ourselves part of that large fan base,” said Andy Brown.

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