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The Times: City Diary: Martin Waller: Shell Eureka campaign

March 21, 2007

Game plan stymied by boys in blueIn The Hague, Shell’s new £55 million ad campaign features the true story of chief engineer Jaap van Ballegooijen, who realised how to recover extra pockets of oil from wells in Brunei after seeing his son Max turn around his bendy straw to finish a milkshake. He featured in PR work last year.

For the “Eureka” campaign, however, he gets the full Hollywood treatment.

Colleagues note that Jaap has lost quite a bit of weight as well as his trademark beard. and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.

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