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Broadcast Newsroom, CA : DirecTV, MediaCom, Weapon7 Promote Shell Oil

By The Associated Press

(Multichannel News) _ DirecTV teamed up with MediaCom and interactive television agency Weapon7 to launch a global interactive ad campaign for Royal Dutch Shell.

The Global Interactive Shell Campaign — now running in the United States and United Kingdom — depicts Shell exploring for oil in an environmentally responsible manner.

“Working with Weapon7 and MediaCom on Shell’s new ‘Eureka’ campaign has given DirecTV the opportunity to evolve its current interactive advertising platform to a global level,” DirecTV senior vice president of advertising sales Bob Riordan said in a prepared statement.

“With past interactive campaigns that have delivered more than 1 million unique visitors over a one-week time frame, this new ability to support cross-platform campaigns and deliver an interactive advertising solution for global brands will provide our clients with even more opportunities to effectively distribute their messages to their target audiences,” he added.

The direct-broadcast satellite company’s dedicated 24-hour interactive-advertising channel runs weekly on DirecTV channel 115. Customers with interactive-capable receivers can access this channel through their on-screen guide or through DirecTV Active by selecting the Dynamic Ad Unit banner video window.

Copyright The Associated Press 2007. All Rights Reserved


FROM: John DonovanDATE: May 01, 2007 7:38 am gmt
SUBJECT: Re: DirecTV, MediaCom, Weapon7 Promote Shell Oil

To obtain a balanced view of Shell Oil you may wish to visit the Wikipedia article:

Controversies surrounding Royal Dutch Shell:

It covers: Explosion at Louisiana refinery; US Clean Air Act violations; Jiffy Lube International; Environmental infringements in Louisiana; Pipeline rupture in Washington; Groundwater contamination in USA; Unauthorised venting and flaring of gas in the USA; Job reference violation in the United States; Tainted Shell gasoline in North America; Refinery contamination in Texas; Oil and gas reserves recategorisation; Fictitious trades; Participation in price fixing cartels and Shell’s investment in Iran despite the fact that Iran is supplying munitions which are killing US soldiers.

Posted by John Donovan, co-owner of the website and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.

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