DubaiPhotoMedia (Shell PR BS): Shell to share its social responsibility strategies with CSR Summit participants

Published: May 29, 2007

DUBAI, May 28 (DubaiPhotoMedia): Shell, a leading player in the global energy and petrochemicals industry, has announced that it will share its proven community involvement strategies when it participates in the 4th Corporate Social Responsibility (CSR) Summit in Dubai Dusit Hotel on June 24-28, 2007 which is organized by IIR in association with Shell.

The CSR Summit will gather 41 high-profile speakers and companies from 18 countries in three interactive workshops and 23 powerful strategy sessions. “Shell is pleased to be part of the CSR Summit and is looking forward to share and discuss with participants the company’s successful programs that have integrated high-impact social action with long-term company objectives.

The CSR Summit has evolved into a powerful networking platform as social and environmental issues are becoming key factors in sustainable business growth,” said Omar Al Qurashi, Communications Manager, Shell. Shell has been a prominent figure in the development and promotion of CSR activities, having made significant investments in initiatives that address various social issues. Shell reported expenditures of USD 96 million in 2006 on business integrity programs, while social investment topped USD 140 million.

In the same year, the company shelled out USD 37 million for employees and contractors’ health and safety benefits. The Summit has been designed to facilitate the development of CSR in different organizations by providing the right tools for various business needs, helping track new trends and setting up benchmarks in effective CSR program management.

With its global participation, the event will also help position CSR in the market and highlight how CSR activities can best contribute to the community and environment, particularly on issues related to global warming and climate change. Other topics of the Summit are CSR’s impact on business, building credibility through effective CSR reporting, implementing CSR strategy, and the correlation between CSR and financial performance.

“The long-term economic benefits of investing in CSR initiatives are now widely appreciated and practiced in different sectors. Top executives and corporations have realized that creating a culture of social and environmental responsibility within the organization can enhance credibility, strengthen client loyalty and attract new customers or investors.

Shell is proud to be a leading international figure in this aspect in the Middle East and other parts of the world. It has been Shell’s mission to continue to innovate and fine tune our CSR program being a concerned and proactive member of the society,” said Al Qurashi. Studies show that about 94 percent of company executives believe that development of CSR can deliver real business benefits, even as one of three international executives thinks that social responsibility initiatives increase sales performance.

Also, 71 percent of CEOs have said that they are willing to sacrifice short-term profitability for long-term shareholder value when implementing sustainability programs. Decision makers will attend the CSR Summit from different regional and global establishments, including corporate and regulatory affairs chiefs, corporate communications heads, PR managers, CEOs and CFOs, general managers, regional directors, managing directors, senior VPs, and HR directors, managers and consultants.

(THROUGH ASIA PULSE)

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