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DubaiPhotoMedia: Shell sponsors children’s book launch

Shell sponsors children’s book launch to help famous writer rally support to address environmental issues

Published: May 31, 2007

DUBAI, May 30 (DubaiPhotoMedia): Shell, a leading player in the global energy and petrochemicals industry, has announced its sponsorship for the launch of a culturally and environmentally oriented children’s book as part of Shell’s commitment to promote the positive attributes of the UAE and help protect its natural resources.

Famous children’s author Julia Johnson tells of the different species of birds found in the region in a funny and fascinating way that appeals to children in ‘A Bird’s Eye View’, the newest addition to her collection of published books that focuses on the environment and the culture of the UAE. “Shell is delighted to be part of a noble project that informs, entertains and encourages children to actively participate in the protection of the different species of birds found in the country.

As a company that puts a premium on proactive community work involvement, Shell views our sponsorship of the book launch as an opportunity to further expand the scope of our corporate social responsibility or CSR program, which has been one of the most successful in the industry,” said Omar Al Qurashi, Communications Manager, Shell Markets. Johnson has written around 11 children’s books that talk about the environment and highlight the rich culture of the UAE.

Her newest offering will be launched at the Children’s City in Creek Park, Garhoud in the presence of some 250 school children from 200 schools. “I am pleased to share Shell’s passion in building awareness about the natural attractions and the culture of the UAE. I am grateful to Shell for sponsoring the book launch and I look forward to collaborate with them in future projects that deliver a positive impact on the community,” said Johnson.

“Promoting the stunning sights and scenes of the country through the eyes of the children is a fun and fulfilling experience. A Bird’s Eye View hopes to draw the children’s attention to the beautiful birds that are naturally found in the country and encourage them to help in the preservation of such national treasures. The first step in rallying support for environmental protection programs is to make people appreciate the beauty and importance of the natural bounty,” added Johnson.

The book is illustrated by Donna Acheson-Juillet and published by Jerboa Books, a publishing house that focuses on English and Arabic titles that build awareness among children on various community issues. Shell has been involved in various community related activities through its CSR program, which is internationally recognized as one of the most successful in the business. Shell has initiated projects that address various issues, including environmental protection and conservation, manpower development, recognition of outstanding performance, and education.


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