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Financial Times: Adventurists win Shell entrepreneur award

By Jonathan Guthrie, Enterprise Editor
Published: June 14 2007 03:00 | Last updated: June 14 2007 03:00

The League of Adventurists, an organiser of quirky travel “experiences”, has won the Shell LIVEwire Young Entrepreneur of the Year Award, one of the best-known UK contests forprecocious wealth creators.

The business exploits a growing taste for unusual journeys while raising money for charity. Its trips have included a rally across India in auto rickshaws.

Previous award winners have included glassesdirect.co.uk, an online spectacles retailer, and Cyclepods, creator of an improbably stylish bike shed.

Tom Morgan, 27, hit on the idea for The League of Adventurists after he tried to drive from the Czech Republic to Mongolia in a tiny Fiat 126. Mr Morgan and his business partner Dan Wedgwood, 24, have since organised three rallies from London to Mongolia.

The League expects turnover of about £400,000 this year, mostly from entry fees. It sees potential for selling broadcasting rights.

“This business has potential for great commercial success combined with sustainability and charitable works,” said Michael Hogg, general manager of Shell Gas Direct and an awards judge.

Copyright The Financial Times Limited 2007

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