20th June 2007
By Clare Watson
Anglo-Dutch oil titan Royal Dutch Shell is reportedly planning to become the second largest fuel retailer in Poland, behind domestic oil player PKN Orlen, PetrolPlaza has revealed.
This would involve Shell usurping current runner-up BP, which has 325 petrol stations in Poland at present, equating to 10% of the market.
According to PetrolPlaza, Shell is aiming to establish a 550-station strong fuel network across Poland, and an ambitious 20% market share. However, Shell appears to be being realistic about its chances of knocking PKN Orlen off the top spot. The firm has 1,910 petrol stations and a 27% share of Poland’s fuel retail sector.
“We reached 10% market share in Poland at the end of last year. The chain consists of 297 stations, 300 will soon be exceeded,” said Pawel Zuk, Shell Polska general director, as cited by PetrolPlaza.
The industry publication reported Mr Zuk as adding: “We hope to increase our market share to 15% to 20% within three to five years.” Mr Zuk also revealed that 100 of the new Polish petrol stations will carry the company’s own brand. Shell is thought to be investing $100 million in the initiative.
According to the Polish News Bulletin, however, BP is not prepared to give up its position without a fight. According to the regional publication Dorota Adamska, BP’s spokesperson in Poland said: “We will still increase our market share by investing in new products and services.”
http://www.energy-business-review.com/article_news.asp?guid=FC978E86-6042-4A5C-B7A4-BC052B578E54
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