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DAILY EXPRESS, Sabah, Malaysia: Shell to spend RM50m on new image for stations

PETALING JAYA: Shell Malaysia Trading Sdn Bhd plans to spend RM13 million to rebrand 40 ProJET stations into Shell image outlets and another RM37 million on face-lift for its 250 Shell retail stations in the country.

Shell Malaysia managing director Datuk Mohzani Abdul Wahab said the re-imaging exercise of the Shell retail outlets would be done batch by batch until year end.

He said the new look was to ensure that Shell remained competitive and to also improve Shell outlets’ communications with its customers.

The latest design with its fresh look will help to keep Shell’s retail brand modern and up to date, he told reporters when met at the newly-rebranded ProJET station in Kota Damansara here Thursday.

As for the rebranding of former ProJet stations, Mohzani said 14 ProJET stations had been rebranded into Shell image to-date. – Bernama

http://www.dailyexpress.com.my/news.cfm?NewsID=51931

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