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New Straits Times (Malaysia): Shell and TV3 video jingle on road safety

Published: Aug 29, 2007

PETALING JAYA: Shell Malaysia, in association with TV3, has come up with a video jingle on road safety, featuring the popular comedy group, Senario.

The video jingle, supported by the Ministry of Education and the Ministry of Transport, will be aired today and is tailor-made for youngsters.

It will convey the importance of following traffic regulations.

Shell Malaysia launched the catchy and entertaining public message yesterday as an integral part of its 50th annual Shell Traffic Games, a nationwide competition promoting road safety awareness. “To ensure our roads are used responsibly and courteously, we need to get that safety message out to as many people as possible, and also make sure they listen and take notice,” Shell Malaysia chairman Datuk Saw Choo Boon said at the launch.

The jingle was composed by composer Azmeer. Saw said the company had added RM1.5 million to this year’s programme in the hope of reaching out to more schoolchildren and university students alike.

“We hope this will eventually lead to the elimination or reduction in the number of accidents.”

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