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Former Shell Exec Paddy Briggs comments on a BBC article by James Smith, Chairman of Shell UK Limited

From a valued regular contributor, Paddy Briggs, on the BBC article by James Smith, UK Chairman of Royal Dutch Shell Plc.  

BBC News: Firms ‘need clear climate policies’

October 10th, 2007 03:23

I think that this is a pretty good statement of reality by James Smith. He rightly places the principal responsibility with Governments (I would add to this governmental groupings like the EU). I find in revealing (and pleasingly honest) that there is only a passing mention of “Renewables” in Smith’s piece (and actually no use at all of the R word). It is a shame that Shell’s corporate advertising over the past few years has not similarly placed Renewables in their (minor) place in the Shell galaxy. This seems to be changing and Shell’s quite recent communications initiative “Eureka” is quite excellent and I commend it to anyone. (See http://tinyurl.com/yppfyl) .

Paddy Briggs

Paddy worked for Shell for 37 years during the last fifteen of which he was responsible for Brand management in a number of appointments. He was the winner of the “Shell/Economist” writing prize (internal) in 2001. Paddy retired from Shell in 2002 to form the brand consultancy BrandAware ™ and to write and speak on brand and reputation matters.

http://www.brandaware.co.uk/

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