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CNNMoney: Shell & Harley-Davidson Alliance Reaches Motorcycle Enthusiasts Across the Country

Iconic Brands Collaborate to Bring ‘Ease’ to Easy Riders
October 30, 2007: 08:00 AM EST

HOUSTON, Oct. 30 /PRNewswire/ — What does Harley-Davidson recommend for all their motorcycles? Premium gasoline. And what does a Harley(R) rider need to find quality gasoline while riding their motorcycle? A really detailed map … until now. Harley-Davidson Motor Company (Harley-Davidson) has begun an alliance with Shell Oil Products US (Shell) that will soon place all 14,000+ Shell-branded stations on the motorcycle maker’s online Harley- Davidson(SM) Ride Planner, where riders will find Shell V-Power(R) premium gasoline. As part of this alliance, Shell also will proudly be the exclusive fuels sponsor of the Harley-Davidson(R) 105th Anniversary Celebration in August 2008.

Larry Burch, vice president of Shell Retail, explained, “As a Harley owner and enthusiast myself, I know Harley owners are passionate about their riding experiences, just as our Shell experts are passionate about providing high- quality fuels and that’s why I always use Shell V-Power. With Shell V-Power, I know I’ll always have a good ride. Shell also has more locations coast-to- coast than any other brand and adding Shell to Harley’s Ride Planner will help riders plan and enjoy their rides even more.”

Harley-Davidson’s Web-based Ride Planner allows any motorcyclist to pre- plan their trip utilizing an interactive map. The Ride Planner also identifies the locations of authorized Harley-Davidson(R) dealers and soon, fill-ups at Shell-branded stations. While American motorists have long been able to look up Shell-branded gasoline stations on the Internet by city or ZIP code, Ride Planner soon will allow riders to identify the locations of all Shell-branded stations along any route. Riders will even be able to get an aerial view of the station and its surroundings prior to the trip. Riders looking for route suggestions should be sure to check out the roads overlay that will present highlighted routes on the map with an overview, rating and reviews by other riders.

As the exclusive fuel sponsor of the 105th Anniversary Celebration, Shell will join Harley-Davidson in marking the occasion through several soon-to-be announced activities. Harley-Davidson is expecting in excess of 100,000 Harley owners and enthusiasts to converge in its home town of Milwaukee, Wisc., for the Aug. 28-31, 2008 celebration events that cap the biggest anniversary ride in the company’s history. Ride participants can follow one of 25 routes from 105 starting points across the country beginning Aug. 17.

“This is the first time we’ve teamed up with Shell and we’re thrilled to have them on board celebrating our 105th Anniversary journey,” said Joanne Bischmann, Harley-Davidson vice president — licensing and special events. “We’re also delighted to add a new level of service for riders to our online Ride Planner through the inclusion of Shell stations.”

For more than 100 years, both Harley-Davidson and Shell have been providing American riders with the quality products for an enjoyable ride — Shell with premium fuels and Harley-Davidson with premium motorcycles. “A sponsorship alliance between the companies is a natural fit that will benefit Harley riders,” Burch said.

    The alliance between Shell and Harley-Davidson includes:

    — Shell’s designation as the exclusive fuels sponsor of the
       Harley-Davidson 105th Anniversary activities
    — Visibility of Shell in the online Harley-Davidson experience

As the alliance between Harley-Davidson and Shell evolves, more information will be available on both companies’ Web sites at http://www.harley-davidson.com and http://www.shell.com/us/.

About Shell Gasolines

Shell V-Power is America’s best-selling premium-grade gasoline and it contains more than five times the minimum amount of cleaning agents required by federal government standards. Shell V-Power is specifically formulated to help remove gunky engine build-up left behind from low-detergent discount gasolines on critical engine parts, specifically intake valves and fuel injectors. Shell Regular and Shell Mid-grade gasolines also contain twice the minimum amount of cleaning agents required by government standards and stop gunky build-up.

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group and . For more information, please visit http://www.shell.com.

Motiva Enterprises LLC refines and markets branded products through approximately 8,100 Shell-branded stations in the Eastern and Southern United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc.

Disclaimer statement:

This announcement contains forward-looking statements, that are subject to risk factors associated with the oil, gas, power, chemicals and renewables business. It is believed that the expectations reflected in these statements are reasonable, but may be affected by a variety of variables which could cause actual results, trends or reserves replacement to differ materially, including, but not limited to: price fluctuations, actual demand, currency fluctuations, drilling and production results, reserve estimates, loss of market, industry competition, environmental risks, physical risks, risks associated with the identification of suitable potential acquisition properties and targets and the successful negotiation and consummation of transactions, the risk of doing business in developing countries, legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves, economic and financial market conditions in various countries and regions, political risks, project delay or advancement, approvals and cost estimates.

Please refer to the Annual Report on Form 20-F for the year ended December 31, 2006 (as amended) for a description of certain important factors, risks and uncertainties that may affect the Shell Group’s businesses. Neither Royal Dutch Shell plc nor any member of the Shell Group undertakes any obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or other information.

Cautionary Note to US Investors:

The United States Securities and Exchange Commission (‘SEC’) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as “expected producible resources” and “amount of reserves we expect to produce”, that the SEC’s guidelines strictly prohibit us from including in filings with the SEC.

http://money.cnn.com/news/newsfeeds/articles/prnewswire/LATU058A30102007-1.htm 

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