From a Shell insider
Nice posting, brought back old memories!
I attach for your bulging archive a photo of a key fob trinket (expensive leather naturally) with the famous rocket motif handed out in Maastricht (the venue of the Astronaut and the Macarena). That rocket would point towards N-E and consisted of strategies, leadership, targets etc. It appeared on hundreds of Shell sites and in thousands of presentations. All disappeared suddenly without a trace. But we have proof in the photo below!
On my astronaut viewgraph I have still the promises by Watts. All these were well known within Shell. And all knew unattainable!
PROMISES MADE BY PHIL (UNTIL EARLY 2003)
For EP:
ROACE 15% at $16/bbl
3% production growth pa forever
3% opex reduction per unit volume forever
G-O% NIAT or better forever
100% RRF or better forever
UFC will be less than $1.5 /boe on average
For OP:
synergies from Enterprise & USA oil products
Unit margins above competitors
20% women in top 400 by 2007
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