Royal Dutch Shell Plc  .com Rotating Header Image MTV and Shell promotes African music

Posted on Tuesday 18 December 2007 – 12:55
Ameyaw Debrah, Accra, Ghana

The world’s first music television channel MTV and petroleum giants Shell have come together to showcase young African talents to the world through the MTV Making the Video with Shell series.

According to Mr Jandre Louw, Marketing Manager of MTV Networks Africa, the MTV Making the Video with Shell initiative has been created to boost Africa’s contemporary music industry by providing creative and technical assistance for young music video directors and movie makers.

He said this at a press briefing in Accra to announce that world renowned US video music director Rachel Watanabe-Batton was in town to shoot a video for Ghanaian hip-life sensation, Tinny as part of the MTV Making the Video with Shell campaign.

The campaign brings together directors from Africa and renowned international directors to work side-by-side through music video workshops and video shoots featuring local and international artists. The project has visited South Africa, Gabon, Kenya and Nigeria. and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

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