(Added by John Donovan: This article describes the “website list” in question as being “an independent list” – pure hokum since Shell has for a number of years been a client of the list compiler – Bowen Craggs)
03.04.08
Shell has been ranked as having one of the top ten corporate websites, in an independent list.
The company was joined by other firms like E.ON, BP and Unilever in the top spots, which was in the FT Bowen Craggs Index, reports Computer World.
European firms reigned supreme in the list, with eight out of the top ten positions going to Euro companies.
The index evaluated the websites on their effectiveness to a variety of people, including the public, the media, investors and customers.
“Shell has concentrated on bringing a great estate of country and business sites into a smoothly coordinated whole,” said a consultant from Bowen Craggs.
The study found that US sites have poor governance, which means that have a “strange mix of good content and terrible functionality”.
In addition, Google was criticised in the findings, with Bowen Craggs saying it was “seriously uncoordinated”.
Shell has recently announced signing an outsourcing contract, worth $4 billion (£2 billion) and lasting five years.
© 2007 Cripps Sears & Partners Ltd
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