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UP TO SCRATCH

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PROMOTIONS & INCENTIVES: UP TO SCRATCH

JUNE 1993

Picture Caption: Having shelved its Collect & Select promotion, Shell’s 1991 Star Trek scratch card campaign featured the first Star Trek series. It coincided with Star Trek’s 25th anniversary, Paramount launching a new series and BBC screening the original 1979 episodes

EXTRACTS FROM THE ARTICLE

But while there may have been a few disasters, there have also been countless successes. John Donovan, managing director of Don Marketing, an agency specialising in promotional games, says he has supplied more than a billion game pieces without any problems. He counts Shell’s Make Money game (said to have raised sales by 25%) and the Great Guinness Challenge (which boosted sales by 30%) among his biggest successes.

Donovan says: “I can’t see anything replacing them. Other techniques have been tried, such as lift-off windows, but people don’t like bits of card falling in their car, and scratch cards are a more secure format.” Don Marketing’s most recent scratch card campaign for Shell is Aqua-Valet, where punters scratch off boxes in columns, winning from 25p off a car wash right up to a free wash.

Link to complete original article…

http://www.shellnews.net/PDFs/PromotionsIncentiveJune1993.pdf

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, shell2004.com, shellshareholders.org, don-marketing.com and cybergriping.com are all owned by John Donovan. There is also a Wikipedia article: royaldutchshellplc.com

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