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Shell Blog: Malcolm Brinded taken to task on ‘Overpromise vs Underdelivery


guest: One shareholder apparently asked Job: ‘why reward failure?’ I will explain. Brinded has been in a top job since 1998 (MD of Expro until current position). He EACH year has promised more than he could realise. And as top dog his behaviour gets copied, Shell has been very hot on behavioural attitudes since many years. Those attitudes better be in line with the top or else! Remember the famous presentation in 2000 ‘Overpromise vs Underdelivery’? This attitude has become ingrained in the corporate culture of Shell. So Job is to be forgiven, he did not know better, he thought this was how Shell wanted it…. and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

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