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Royal Dutch Shell Exec Malcolm Brinded appointed UK business ambassador

Reuters Africa

Tue Nov 9, 2010 12:01am GMT

LONDON Nov 9 (Reuters) – Some of Britain’s top private sector leaders have been appointed business ambassadors to promote overseas trade, the government said on Tuesday.

Prime Minister David Cameron, who is visiting China this week, said the ambassadors will help British businesses to recognise and exploit opportunities abroad.

“Their knowledge, skill and dedication to British business will play a key role in opening markets, increasing trade and encouraging investment,” Cameron said of the 30 new business envoys.

Britain is trying to rebuild its economy after a recession that has devastated businesses in many parts of the world.

Cameron’s coalition is focused on building trade links, especially with big emerging market economies.

The business ambassadors include: Royal Dutch Shell (RDSa.L: Quote) director Malcolm Brinded; Richard Lambert, head of the Confederation of British Industry; Anthony Bamford of the JCB business group; John Browne of the Royal Academy of Engineering; the former Lord Mayor of London David Brewer; Sarah Hogg of the Financial Reporting Council; David Reid, chairman of Tesco (TSCO.L: Quote).

They will not be paid for their new roles.

More specifically they will lobby for UK businesses abroad and contribute to government-to-government dialogues with China, India, Brazil, Russia and other key overseas markets.

Cameron’s entourage in China includes 50 business leaders and four of his senior ministers, the biggest such delegation Britain has ever sent to China.

(Reporting by James Jukwey; Editing by Greg Mahlich)


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