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The assault on Lego

Screen Shot 2014-08-08 at 14.33.21By John Donovan

The Greenpeace led assault on Lego continues with an article published today by The Guardian newspaper under the headline: “How Lego lost its innocence”


“A co-promotion with Lego is a lucrative PR stunt for Shell. But as Greenpeace is keen to point out, Shell is an appalling choice of partner, not least because of its controversial plans to extract oil from under the melting Arctic region.”

It is one in a series of recent Guardian articles highlighting the Lego/Shell connection in relationship to Shell’s Arctic drilling plans.

Interesting to note that thus far there is not a single mention of the campaign on the Wikipedia “lego” article

Perhaps like the Wikipedia article on Royal Dutch Shell, any critical information is removed by those paid to protect brand reputation. 


The Lego logo is courtesy of Wikipedia Commons.

This website and sisters,,,, and, are owned by John Donovan. There is also a Wikipedia segment.

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