From an article by Prabhat Sakya published 24 March 2015 by The Motley Fool under the headline:
BP plc And Royal Dutch Shell plc: Why The Oil Price Could Fall Even Further
The oil price has fallen dramatically since last summer. This has meant difficult times for the oil producers, including companies such as BP and Royal Dutch Shell.
…people have been buying more fuel-efficient cars, and there has been huge investment in technologies such as hybrid, electric and fuel cell vehicles.
So supply has been steadily increasing, and demand has been falling, and the world now has too much oil. Oil prices have begun a downtrend; and I don’t think that this fall will just last a few months, before bouncing back.
You see, commodity markets are not just about supply and demand. They are about momentum. That’s why I think this new era of low oil prices could last another decade. All those wells that have been drilled won’t suddenly run dry, and production won’t suddenly end.
This is the oil industry’s ‘new normal’
This is why I think that the oil price could fall even further over the next few years. And I think companies like BP and Shell realise this.
They are now adjusting to the new reality of low commodity prices.
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