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Shell ad banned over ‘greenwashing’ claims

Campaign Magazine

Shell ad banned over ‘greenwashing’ claims

by Colin Marrs Campaign 13-Aug-08, 00:01

LONDON – The advertising watchdog today slammed an ad by Shell International, saying it made misleading claims over the company’s investment in green technology.

The print ad appeared in the Financial Times in February, with the headline “We invest today’s profits in tomorrow’s solutions”.

The ASA upheld two complaints by WWF that the ad cited two examples of investment which were not environmentally sustainable.

Commenting on the ruling, David Norman, director of campaigns at WWF-UK, said: “The ASA’s decision to uphold WWF’s complaint sends a strong signal to business and industry that greenwash is unacceptable,”  read more and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.