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Dame Anita Roddick

Shell two-faced on ethical trading

While pretending to be at the forefront of ethical trading, trumpeting claimed business principles, including honesty, integrity, and transparency, Shell was responsible for a grubby spying and intelligence gathering campaign targeting Anita Roddick and her company.  

By John Donovan

Yesterday, The Sunday Times contained an eight page independent feature – FUTURE OF RETAIL. The first page focussed on ethical trading under the headline: “Ethical commerce is in demand and on the rise” with a sub-headline: “Business should be ethical to do the right thing and not just because it may make money”. Authored by Ian Burrell, the article commences and concludes with paragraphs devoted to the famed ethical entrepreneur Dame Anita Roddick, the founder of The Body Shop. read more

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