"Shell is doing all it can to stop these cases coming to court and using its financial weight against a small firm," says Don managing director John Donovan.
Don Marketing
Shell seeks guarantee over costs in Don case
ROYAL DUTCH SHELL TRACK RECORD IN LEGAL PROCEEDINGS WITH THE DONOVAN’S
At the commencement of the mediation, Shell Legal Director, Richard Wiseman, grandly announced that he had been asked to apologise to us on behalf of Shell UKs board of directors for the way we had been treated.
Donovan issues Shell libel writ
Promotions & Incentive Magazine: Donovan issues Shell libel writ
May 1995
Picture Caption: Shell: stands by statement
Don Marketing founder, Alfred Donovan has issued a High Court writ for libel against Shell UK after it failed to retract a press statement of March 17 of this year (P&I April ’95).
A spokesperson for Shell said, “Shell intends to see matters through in court.”
Don Marketing’s separate legal action over Shell’s Now Showing and Nintendo promotions can now proceed after a Royal Courts of Justice judge ruled that £10,000 would provide adequate security against costs for the discovery stage of the case.
Pressure group to target Shell
Mr Donovan senior said that he felt compelled to set up the pressure group after his son found it necessary to issue High Court writs to Shell.
Marketing Week: Don claims first round in Shell libel action
Shell UK was ordered to pay costs for a preliminary hearing at the High Court which took place earlier this week. The libel case will be heard before a jury and Don Marketing will have the power to subpoena top Shell UK management, including chairman Chris Fay, to give evidence.
Irate Don hits Shell investors
Don has issued three high court writs and county court proceedings against Shell, alleging the wrongful use of retail promotions developed by Don Marketing.
Shell fails to block agency’s legal action
Shell, it has been claimed, has failed to block a legal action mounted against it by one of its sales promotions agencies, writes Jonathan Bracey-Gibbon. The claim was made by sales promotion agency, Don Marketing...
Incentive Today EDITORIAL: SHELL SHOCK
The claim, for £350,000, is being made against Shell UK by Don Marketing, a sales promotion agency which alleges that its client of 13 years has repeatedly used the agency's concepts without permission and sometimes without payment.
Shell Make Money and Shell Mastermind 1984
The decision to go for a promotional game had been prompted by the persistence of Don Marketing, the Essex based promotional games company, which had, for more than two years, been pressing on Shell the potential of a game to boost sales. Any doubts that Shell may have harboured about the popularity of the game with motorists were quickly dispelled when the promotion received massive press and television publicity, and sales at many petrol stations soared by more than 25%.
Shell action abandoned
Forecourt Trader: Shell action abandoned
August 1999
The long-running and acrimonious dispute between Shell UK and sales promotion agency Don Marketing has ended following a statement released by both parties last month. The dispute centred on Don Marketing’s claim that Shell stole its idea for the Smart loyalty scheme. John Donovan, managing director of Don Marketing, took legal action against Shell claiming breach of contract and misuse of confidential information. Shell counter-sued him for breach of confidentiality.
Incentive Today: Don and Shell end Smart row
Article being added to our Online Archive
Incentive Today: Don and Shell end Smart row
July-August 1999
After a bitter six year legal battle with Shell UK John Donovan has abandoned his claim against Shell UK. Donovan alleged that Shell stole his ideas for the Shell Smart loyalty scheme and initiated court proceedings in 1993.
Both parties issued a joint statement saying, “John Donovan has abandoned his claim against Shell in relation to the Shell’s Smart loyalty scheme. He has acknowledged that these claims are without foundation and should not have been brought.
Oil giant stole my promotion idea, alleges businessman
OIL-giant Shell's successful Smart card customer loyalty scheme was "pinched" from a confidential idea put forward by the man behind many of its earlier promotions, a High Court judge heard yesterday.
Shell faces court battle on its Smart scheme
Shell will this week defend a multi-million-pound law suit from sales promotion agency Don Marketing, which claims Shell stole its idea for the Smart loyalty scheme.
Sunday Business: Donovan takes Smart case against Shell to court
To highlight his current grievances, Donovan has mounted a high-profile campaign including the creation of an anti-Shell web-site, picketing of Shell HQ and annual meetings. He has also placed ads in the trade press warning Shell Smart partners that they, too, could face legal action.
DON’T GET MAD GET EVEN
And so to Mr Donovan, director of a marketing company whIch used to think up ideas for Shell. Convinced that some of his ideas seemed to have been adopted by Shell as its own, he started to complain to the company.
RESEARCH: ENSURING THE RIGHT RESPONSE
The first scratch-card promotion to appear on-pack has been one of the most innovative promotions of the past few years. The game, on the back of a Cinzano bottle label, gave consumers the chance of winning a share of £100,000.

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