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Shell social media oil spill a ‘coordinated online assassination’

Shell social media oil spill a ‘coordinated online assassination’

Asher Moses

Asher Moses: Technology Editor: July 19, 2012 – 12:26PM

Shell’s brand has been hijacked in what marketing experts say is a “social media oil spill” and a “coordinated online assassination of the Shell brand”.

Shell now have the equivalent of a social media oil spill on their hands but one they have no control of. 

It’s a fake PR disaster that has snowballed into a very real one for Shell as web users are under the impression that it is an official company campaign.

It started when an Arctic Ready website appeared online about two months ago that looked almost identical to the Arctic section on Shell’s own site. read more and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.
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