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How Shell changed its culture and lost its way


Financial Times: How Shell changed its culture and lost its way

By Ian Bickerton

Published: June 17 2004 21:36

Posted 18 June 2004

It is rare to find Royal Dutch/Shell in openly confessional mood. Yet as Jeroen van der Veer, its managing chairman, stood with the applause of the oil group’s 400 senior executives ringing in his ears at a conference in Houston, Texas, last month, he will have known that the response was an expression of relief that the century-old Dutch-British company had finally come clean.

“Did the mid-90s transformation bring the desirable behaviours?” asked Mr van der Veer. “Or did it erode professionalism, corporate cohesion, ‘enterprise first’ thinking and loyalty?” read more and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.
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