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Posts Tagged ‘Quaker State’

Shell Expands its JWT Relationship

Atlanta office adds Quaker State, Pennzoil

By Andrew McMains: November 5, 2012

JWT’s share of Shell brands just grew.

The WPP Group agency, which already creates corporate image, fuel and lubricant ads for the oil giant and ads for its Jiffy Lube chain, has added creative responsibilities for both Quaker State and Pennzoil.

Collectively, Quaker State and Pennzoil spent about $46 million in media last year and more than $22 million in the first half of 2012, according to Kantar Media.

The agency’s Atlanta office won the latest assignments after a review against Doner, the incumbent on each brand. Doner had handled Quaker State since 2004 and Pennzoil since 2007. Media planning and buying responsibilities were not in play and remain at WPP’s MediaCom. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Salvation Army Recruits Shell

The Salvation Army, one of the largest charitable organizations in the United States, and three major oil brands - Pennzoil(R), Quaker State(R) and Shell Rotella(R) T - are providing consumers an opportunity to help raise important funds for the charity through the "Change is Good, Giving is Better" promotion.

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.