Article being added to our Online Archive Incentive Today: Don and Shell end Smart row July-August 1999 After a bitter six year legal battle with Shell UK John Donovan has abandoned his claim against Shell UK. Donovan alleged that Shell stole his ideas for the Shell Smart loyalty scheme and initiated court proceedings in 1993. [...]
Posts on ‘July 1st, 1999’
SHELL IN HIGH COURT SUIT OVER SMARTCARD SCHEME
ARTICLE BEING ADDED TO OUR ONLINE ARCHIVE DEBRIEF: SHELL IN HIGH COURT SUIT OVER SMARTCARD SCHEME July 1999 SUFFOLK-BASED promotions agency Don Marketing faced multinational giant Shell UK in the High Court to argue its case of alleged breach of contract and misuse of confidential commercial information. The dispute centres on Shell’s Smart multi-brand loyalty [...]

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