Posted by John Donovan 31 August 2023
Well, aren’t we in for a treat!
It seems the world’s most environmentally-conscious buddies, our friendly neighbourhood oil giants like BP, Chevron, ExxonMobil, Shell, and TotalEnergies, are diving deep into the influencer market. Because when you think “innovation in renewable energy,” you naturally think: “Instagram and TikTok!”
AFP has sniffed out a trend where icons of video game walkthroughs, doggo videos, and #VacationGoals are suddenly pivoting to plug gas stations and fuel rewards cards. Because, let’s be honest, who wouldn’t want a behind-the-scenes look at your favourite influencer’s exhilarating journey to the pump?