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Shell’s Newest Genius Plan: Fuelling Digital Dreams in Fortnite, Because Why Not?

“Nice try, Shell. We’re on to you.”

Posted by John Donovan: 6 October 2023

In what appears to be a “stellar” masterstroke of marketing, the always-environmentally-aware oil giant Shell, which casually announced a quarterly profit of over $5bn, has collaborated with Fortnite creators. Their brilliant move? Paying gamers to pedal their new gasoline, V-Power Nitro+, under the guise of “ultimate road trips”. Ah, nothing says ‘thinking about the youth’s future’ quite like promoting fossil fuels in a virtual realm. read more

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