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Harrods

John Donovan vs Shell

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Long association with the Royal Dutch Shell

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From pages 14, 15 & 16

Extract begins

LEADING THE WORLD IN PROMOTIONAL GAMES

The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.

I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.

We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract. read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Don Marketing Roll Call of Promotional Games

Two decades before co-founding Don Marketing, John Donovan was in the petrol retailing business with his father Alfred Donovan operating a chain of petrol stations and garages in East London and Essex. Their main garage, known initially as East & Donovan and later as A & J Donovan, held  Standard-Triumph and Leyland light commercial franchises.

In 1967, Alfred and John Donovan founded Jackpot Promotions, which launched a Freeline Football petrol sales promotion at garages throughout the UK, including Fina, Cleveland, Amoco and independent petrol stations. The computer-printed football coupons – examples below – were printed by Thomas De La Rue. Each contained a different pre-paid entry on Zetters Pools.  

Freeline Football used Australian football teams in the summer season. 

In 1979, Alfred and John co-founded Don Marketing with Bob Donovan and Don Redhead and launched a modified Freeline Football promotion on “no purchase necessary” basis.

DON MARKETING PROMOTIONAL GAMES FROM 1979 ONWARDS.

(Left to right) Roger Sotherton (Managing Director), John Donovan (Chairman) and Ken Brown (Operations Director).

Some Don Marketing staff including Steven Donovan and Lisa, smiling.

DON MARKETING OCCUPIED THE ENTIRE TOP FLOOR OF CRITERION HOUSE IN CHELMSFORD. 

The Game pieces displayed below are not actual size.

GAMES FOR SHELL

SHELL MAKE MONEY GAME 1984 FOR SHELL UK

Don Marketing supplied the Make Money game on an international basis for Shell, including Shell Singapore – poster immediately below.

RELATED LINKS

Fast flowing Don: Marketing Magazine 16 February 1984

Shell Make Money full page advert: Daily Express 21 February 1984

Shell Make Money full page advert: Evening Standard 21 February 1984

Shell is back making money: Incentive Marketing and Sales Promotion March 1984

London Evening Standard article “the old lady with the right-hand halves” about the “spectacularly” successful Shell Make Money game: 1984

Anatomy of a Shell winner: Campaign Magazine 27 April 1984 read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

Shell Make Merry Harrods linked promotional game created and supplied by Don Marketing

In the Autumn of 1984, Don Marketing devised a Make Merry” scratch card game linked to Harrods, with the idea that Shell would give away on their forecourts millions of Harrods food prizes. Before we disclosed the concept to Shell, we discussed initial arrangements with Harrods for the design of the card and the supply of Harrods food product prizes. The concept was enthusiastically accepted by Shell. We negotiated the purchase of over £2 million pounds worth of goods from Harrods on behalf of Shell, including 6 million mince pies and £10,000 Harrods Shopping Spree prizes. The promotion was launched in the last quarter of 1984 and featured in a Channel News TV report. read more

This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.