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Joe Lycett to tackle the threat of greenwashing for Channel 4 ahead of COP26

Joe Lycett to tackle the threat of greenwashing for Channel 4 ahead of COP26

NEWS PROVIDED BY CHANNEL 4

Comedian and consumer champion Joe Lycett is set to interrogate the troubling problem of greenwashing, a practice where companies exaggerate their green credentials in their marketing output. The new one-off observational film for Channel 4 will air ahead of COP26, the 26th United Nations Climate Change Conference, which kicks off later this month in Glasgow.

In Joe Lycett vs The Oil Giant (w/t), a 1 x 60 documentary from Rumpus Media, Joe will be focussing his efforts on energy giant Shell, their marketing, and their continued exploration for new oil reserves. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Comedian Joe Lycett stages stunt outside Shell HQ in London

BY PRESS ASSOCIATION 2021

EXTRACTS

Joe Lycett staged a stunt outside Shell’s HQ in London to campaign against the company’s “greenwashing”.

The comedian, 33, arrived outside the offices in a yellow bus painted with a mural of a mock Shell advert featuring the caption “We’re turning our carbon emissions green for earth day”.

He and several dancers then performed a routine that culminated in Lycett being sprayed with grey paint to represent oil.

A parody television advert starring Lycett was then shown outside the firm’s HQ. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.
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