Joe Lycett to tackle the threat of greenwashing for Channel 4 ahead of COP26
Comedian and consumer champion Joe Lycett is set to interrogate the troubling problem of greenwashing, a practice where companies exaggerate their green credentials in their marketing output. The new one-off observational film for Channel 4 will air ahead of COP26, the 26th United Nations Climate Change Conference, which kicks off later this month in Glasgow.
In Joe Lycett vs The Oil Giant (w/t), a 1 x 60 documentary from Rumpus Media, Joe will be focussing his efforts on energy giant Shell, their marketing, and their continued exploration for new oil reserves.
