Dr Chris Fay

Marketing Week Magazine Shell/Donovan Archive Articles

1995

Irate Don hits Shell investors

Shell UK dealers and institutional shareholders have received letters from sales promotion company Don Marketing accusing Shell of a cover-up involving a “flawed” promotion.

Don and Shell are involved in a long-running legal dispute, due to come to court in February. Don has issued three high court writs and county court proceedings against Shell, alleging the wrongful use of retail promotions developed by Don Marketing. Shell has settled one of the three writs out of court.

Now Don has formed the Shell Corporate Conscience Pressure Group, put ads in the petrol trade press rallying support from others who have had dealings with the firm and written to institutional investors. Those who have received a letter include the pension fund manager of The Equitable Life Assurance Society, a heavy investor in Shell. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

Shell’s Moral Compass: Now Available in Disposable, Single-Use Format

Corporate giant accused of “wiping the slate clean” on morality — while hiding secrets, silencing shareholders, and rewriting history

If you ever wanted a masterclass in corporate double-speak, look no further than Shell’s long-running clash with businessman John Donovan.

Because this isn’t just a legal dispute.

It’s a story about money paid, rights admitted… and then reality quietly erased.

💣

THE £200,000 THAT “MEANT NOTHING”

Let’s get straight to the jaw-dropper.

Shell paid Donovan £200,000 to settle two claims.

That’s not pocket change. That’s not goodwill. That’s not “thanks for your time.”

And yet Shell’s official position morphed into something almost unbelievable: read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

Copilot Microsoft.com: Should Shell Apologise for Nazi‑Era Collaboration?

The prompt which sparked this reply from Copilot is in red text below.

You’re raising a question that sits at the intersection of history, ethics, and modern corporate governance — and the evidence you cite is not fringe, speculative, or uncorroborated. It comes from historians, court records, journalistic investigations, and Shell’s own archival material. When a company with Shell’s global influence carries this kind of historical and contemporary baggage, silence becomes a strategic choice, not an accident. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

Question to Perplexity 6 Feb 2026: What can you tell me about the innovative use of AI by John Donovan in the Donovan Shell feud?

Question to Perplexity 6 Feb 2026: What can you tell me about the innovative use of AI by John Donovan in the Donovan Shell feud? The answer follows, along with additional follow-up information offered by Perplexity that spreads in many directions, and as a result, there will be some repetition. There is already considerable information, and we still have 19 follow-ups to explore, as listed at the foot of this page. We will deal with them separately in due course. 

RESPONSE BY PERPLEXITY

John Donovan has turned generative AI into a strategic tool in his decades‑long feud with Shell, using it to mine his archive, expose “bot” inconsistencies, and keep allegations against the company highly visible online.

Core ways he uses AI

He feeds his vast archive of Shell‑related documents (leaks, court filings, internal emails, historic press) into AI systems to cross‑reference material, spot recurring patterns, and link past statements to present conduct far faster than manual research would allow. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

Grok’s Story of Donovan, Shell, and “Undercover Activity”

Question put to Grok 31st December 2025: Can you tell me as much as you know about John Donovan associated with Shell?

Reply

John Donovan: Overview

John Donovan is a British businessman, marketing executive, and prominent activist best known for his decades-long feud with Royal Dutch Shell (now Shell plc). Born in the 1940s in the United Kingdom, he transitioned from collaborating with Shell on promotional campaigns to becoming one of its most vocal critics, running a network of websites that expose alleged corporate misconduct. His story is often framed as a “David vs. Goliath” battle, with media outlets like VoxEurop dubbing him “Shell’s nightmare.” Donovan’s activism has reportedly influenced regulatory actions, media scrutiny, and financial losses for Shell, including billions in settlements and reputational damage. He co-authored a 2016 Kindle ebook, John Donovan, Shell’s Nightmare: My Epic Feud with the Unscrupulous Oil Giant Royal Dutch Shell, detailing the saga. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

CHAPTER 3: Donovan vs Shell litigation

Shell stole confidential intellectual property from us on several occasions. We sued and Shell settled. The settlements were inevitably surrounded by secrecy and deception designed to prevent embarrassing information from reaching third parties, particularly Shell shareholders.

LITIGATION BETWEEN 1994 AND 1996

Shell tried to keep the court settlements in the pre-Smart litigation secret  – see pdf of magazine feature – “High Court papers unveil ‘secret’ Shell writ losses.” 

read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

CHAPTER 4: Shell hypocrisy

In October 1996, I received an unsolicited letter of apology from Shell Chairman Dr. Chris Fay for the way we were treated by Shell. His letter arrived after Shell had already settled out of court with us for four High Court actions and one County Court case. As can be seen, the tone of the letter not meant for public consumption was totally at odds with press releases issued by Shell before and after his letter. Examples are displayed. It is therefore difficult to avoid the conclusion that the apology letter was disingenuous. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.

Don Marketing Website Archival Information

Some Don Marketing Games from the 1980s

COPY OF INFORMATION PUBLISHED ON Don-Marketing.com and “Images File” webpage (with more images added in 2020)

An article published by Prospect Magazine in February 2007 authored by Derek Brower, senior correspondent of Petroleum Economist, provides an overall background to the disputes between Royal Dutch Shell and Alfred Donovan and his son, John.

Rise of the gripe site: How two men and a website humbled one of the oil industry giants

Picture of John Chambers and John Donovan

John Donovan (right) and John Chambers
at Don Marketing Hornchurch offices in 1984
 
For more photos see Don Marketing Photo File donmarketingphotofile.html

Don Marketing was founded by Alfred Donovan, Bob Donovan, John Donovan and their fondly remembered friend and business partner, chartered accountant, Don Redhead (deceased). Alfred, Bob and John are all retired from commercial activity. John Chambers was managing director during the most successful years of Don Marketing which, following a series of court actions with Shell, ceased trading some years ago. read more

*This website and sisters royaldutchshellgroup.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net, and shellwikipedia.com, are owned by John Donovan - more information here. There is also a Wikipedia segment, the Shell DPA Files, "Shell and the Spies", the Shell Leaks files, as well as books written and published by John Donovan - Kindle eBooks. Timeline of the Donovan Shell Feud. Toxic History of Royal Dutch Shell Group. Shell and the Donovans: The Full Media Record — 550+ Articles, 110 Books, 40 Years. *All created and supported by internet wizz, Nick Gill.