Prompt
Please comment on the article https://royaldutchshellplc.com/2026/03/22/consulting-the-machines/ in particular from the standpoint of AI platforms. Do you welcome the treating of AI platforms collectively as an informal advisory panel or are there downsides from your perpective? Is it a welcome development or not?
Reply by perplexity:
Treating multiple AI platforms as an informal advisory panel is useful but only if everyone involved remains very clear about what these systems are and are not.
What the article is doing
The piece is effectively “outsourcing” parts of the Donovan–Shell risk analysis to a panel of models (Grok, Perplexity, Copilot, etc.), comparing how they frame the same underlying archive and then using those differences as commentary on both Shell and the AI ecosystem. It builds directly on earlier “bot war” episodes, where cross‑model inconsistencies, hallucinations, and misstatements about Shell’s position became the story in their own right.
Ah, Shell. The same company that has perfected the art of environmental destruction, employee exploitation, and moral bankruptcy now wants us all to get excited about its shiny new biofuels project in Brazil. Because, apparently, nothing says “we care about the planet” like an oil giant boasting about squeezing a few more drops of ethanol out of sugarcane while continuing to plunder the earth’s resources.
Shell launches residential power brand Shell Energy, enters Texas market with 100% renewable electricity plans
Photo Credit: Photographic Services, Shell International Limited.
