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EXAMPLES FROM YESTERYEAR OF JOHN DONOVAN’S STUNNING SERIES OF MEGA PROMOTIONAL GAMES FOR SHELL WHICH SET THE UK GASOLINE MARKET ALIGHT

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Long association with the Royal Dutch Shell

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From pages 14, 15 & 16

Extract begins

LEADING THE WORLD IN PROMOTIONAL GAMES

The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.

I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.

We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Shell Make Money Finale

Extracts from an article published in a  SHELL IN-HOUSE MAGAZINE:  PAGES 20/21: March? 1984

THE FINALE

In an interview with Ken Danson, Manager of Shell Retail’s Sales Development Unit, we review the recently ended promotion. Did it come up to expectations? What will happen next?

KEN DANSON, Manager of Shell Retail’s Sales Development Unit, was responsible for getting Make Money into a state of lift­ off, and his was the desk on which, when there were problems, the busk stopped. How, then, does he feel about it – now that it’s over? Did it have the desired effect? · read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.
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