“when organisations choose silence as policy, who is left to correct the record when machines speak incorrectly in their name?”
By John Donovan
There is an unavoidable irony in the fact that I have found myself clarifying the absence of a public statement by Shell plc — effectively correcting the record on Shell’s behalf — after an AI system incorrectly attributed a corporate position that does not exist.
This episode did not arise because Shell spoke. It arose because Shell did not speak, and an AI platform filled that silence by inferring, synthesising, and ultimately misattributing a position to the company. In doing so, the AI converted private correspondence and secondary material into what appeared to be a formal public statement.
Familiar Names and Threatening Letters: How Shell Tried to Kill My Website – And the Stories About It
Posted by JOHN DONOVAN August 1, 2023
Bravo, Shell! Your daredevil attitude towards safety is truly awe-inspiring.
This extraordinary project was meant to revolutionize the industry and solidify Shell’s position as a visionary leader. Little did the world know that it was about to witness the pinnacle of human achievement in the realm of catastrophic failures…The Prelude fiasco perfectly encapsulates Shell’s unparalleled ability to disappoint. It is a masterclass in how not to execute a project…
RIGZONE
naturalgasintel.com
Shell’s Prelude FLNG off Australia resumes LNG production, shipments
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