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Marketing Week: Don takes its payment fight to Shell’s agm
Photo Caption: Shell: Don courts support at agm
26 May 1995
Sales promotion agency Don Marketing has carried out its long-standing threat to picket Shell’s annual general meeting (MW January 20), while at the same time also having direct talks with Shell.
The two companies are to meet in court on June 24 over Don’s accusation that Shell used its ideas in a series of promotions without permission or payment.
Representatives from Don handed out leaflets to staff and shareholders at Shell’s agm, headed “A Shell Game: a game of deception”, which suggested questions delegates should raise at the meeting.
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.