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SUPER MARKETING: Cinzano roulette could set a trend
October 14, 1983
Picture Caption: The Cinzano Roulette logo.
CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.
Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry, says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action.
So far, Don Marketing reports interest from one of the major brewers and some spirit companies. And although it would not produce a roulette promotion for another vermouth company, DM says it is “flexible” and has plenty of other promotional possibilities. read more
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