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Posts under ‘Promotional Games’

The issue of a writ by Don Marketing against Shell

Promotion & Incentives Magazine June 1998: Page 35

SPECIAL REPORT: CONFIDENTIALITY

Safe ideas

Philip Circus explains how to protect the parts of your work that copyright doesn’t reach

The issue of a writ by Don Marketing against Shell has, once again, thrown up the issue of promotional ideas and how they can be protected. Usually, the issue arises when an agency claims that a client or potential client has used, but not paid for, their idea.

The problem is that protecting pro­motional ideas and concepts is more difficult than protecting the tangible work which flows from that idea or concept. Actual artwork and copy is subject to copyright protection. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

John Donovan on Lucky Numbers

Incentive Today • July/August • 1995

The National Lottery has brought benefits to the promotional business, but there could be changes ahead given that the public is dissatisfied with the way it is being handled. Olivene Murray reports

EXTRACT FROM THE ARTICLE: 

John Donovan, managing director of Don Marketing, which produces a range of scratch-card games for on-pack promotions, also believes that the National Lottery has helped increase the popularity of scratch cards. But printer’s errors are a nightmare for scratch card producers, he admits. One of the horror stories he relates is when the Daily Mirror published an incorrect combi­ nation of ‘called numbers’ for its bingo-type game and left thousands of readers thinking they had won the game. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

John Donovan letter published in Marketing Week magazine September 1991

John Donovan letter published in Marketing Week magazine September 1991 Page 24 as part of a feature focussed on a Daily Express Promotion.

Expressing doubts over promotion

John Donovan letter

I was interested to read the letters from Alan Toop and Alan Frame commenting on your recent article, Express promotion reveals a prize flaw”.

Tops remarks imply the Express promotion was illegal, but that, in his opinion, the law needs liberalising. The law may or may not be an ass, but it is the law.  We are all free to campaign for change but, in the meantime, legislation should be respected and enforced. read more

royaldutchshellplc.com and its sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.
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