John Donovan letter published in Marketing Week magazine September 1991 Page 24 as part of a feature focussed on a Daily Express Promotion.
Expressing doubts over promotion
John Donovan letter
I was interested to read the letters from Alan Toop and Alan Frame commenting on your recent article, Express promotion reveals a prize flaw”.
Tops remarks imply the Express promotion was illegal, but that, in his opinion, the law needs liberalising. The law may or may not be an ass, but it is the law. We are all free to campaign for change but, in the meantime, legislation should be respected and enforced.
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