So, here’s to Shell, the oil giant that thinks slapping wind turbines and a few EV chargers on their ad will somehow distract from their epic-scale climate sins. Shell, you’re not just powering progress; you’re powering a fantastic delusion.
Posted by John Donovan: 14 Aug 2024
Hold onto your eco-friendly hats, folks, because Shell, the epitome of oil-soaked hypocrisy, has rolled out an ad so dripping with greenwashing that it could have its own soap opera. Yes, the UK’s Advertising Standards Authority (ASA) is now diligently investigating whether Shell’s latest commercial is the pinnacle of misleading eco-porn or just another flashy piece of fossil-fuel propaganda.
In a plot twist worthy of a prime-time drama, Shell’s ad features a woman in engineer garb (because, of course, nothing screams “green future” like a woman who might have a vague idea about energy) proclaiming Shell’s grandiose plans to install thousands of EV chargers by 2035. The ad also boasts that Shell is “investing in people and communities,” as if bribing a few townsfolk could erase decades of environmental devastation. To top it off, they even toss in some wind turbines for good measure—because nothing says clean energy like a good ol’ fashioned visual misdirection. read more
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