In the years leading up to WW2, the Dutch founder of the Royal Dutch Shell Group, Sir Henri Deterding became an ardent Nazi. He financially backed the Third Reich and met directly with Hitler on behalf of Royal Dutch Shell.News and information on Shell Plc
In the years leading up to WW2, the Dutch founder of the Royal Dutch Shell Group, Sir Henri Deterding became an ardent Nazi. He financially backed the Third Reich and met directly with Hitler on behalf of Royal Dutch Shell.
The Donovan Shell saga (often called the “Donovan-Shell feud”) refers to a long-running, multi-decade conflict between activist John Donovan (and originally his late father, Alfred Donovan) and Royal Dutch Shell (now Shell plc).
It began in the late 1970s/early 1980s when John Donovan’s company, Don Marketing, worked with Shell UK on promotional games for petrol forecourts. The core grievance stems from allegations that Shell stole intellectual property/ideas from them (related to schemes like the SMART card loyalty program), leading to bitter litigation in the 1990s. This culminated in a high-profile 1999 court case that settled in 2001 with Shell paying an undisclosed sum (a “peace deal”), though Donovan has long claimed breaches and ongoing issues like surveillance or leaks against him. Post-settlement, Donovan shifted to full-time activism:The feud has been called one of the longest one-man campaigns against a major corporation.
Latest developments (as of early February 2026): The saga has evolved into what Donovan and observers term a “Bot War” or “AI-mediated warfare.” Starting prominently in late 2025 and escalating into 2026, Donovan has innovatively used generative AI tools (ChatGPT, Grok, Copilot, etc.) to:Recent examples include:
In short, it’s shifted from traditional lawsuits/websites to an AI-driven persistence campaign, with Donovan leveraging tools to sustain and modernize the narrative into 2026. For the most current details, his main site royaldutchshellplc.com frequently updates with AI experiment results and feud recaps.
Question put to Grok 5 February 2026: What can you tell me about the innovative use of AI by John Donovan in the Donovan Shell feud? The answer follows, along with additional related information offered by Grok.
The long-standing feud between John Donovan and Royal Dutch Shell (now Shell plc) dates back to the 1980s and 1990s, stemming from business disputes over promotional ideas developed by Donovan’s company, Don Marketing. These included concepts like the Shell Smart loyalty card, leading to multiple lawsuits for intellectual property theft, settled out of court. Donovan has since maintained websites like royaldutchshellplc.com as vast archives of Shell-related documents, leaks, and criticisms, covering scandals such as reserves overstatements, environmental issues, and alleged corporate espionage against him (including Shell’s use of firms like Hakluyt for surveillance). This activism has evolved into what Donovan describes as a “bot war” in recent years, particularly escalating in 2025–2026 with innovative AI applications to perpetuate and amplify the conflict.

Shell likes to describe itself as “an energy company of the future.” But history, inconveniently, refuses to stay buried. Long before Shell courted wind farms and “net-zero” slogans, it courted Adolf Hitler.
In the 1930s, as Europe spiralled toward war, Royal Dutch Shell — the genteel Anglo-Dutch oil giant whose modern logo is now synonymous with sustainability brochures — was actively supplying the economic bloodstream of Nazi Germany. Its founder and spiritual patriarch, Sir Henri Deterding, wasn’t merely an admirer of Hitler’s regime; he was a willing participant in its rise.

This closing chapter is about a victory I scored over Shell in 2015. The above screenshot is from an article published in the Financial Times on 5 February 2015.
Extract from the article:
“Royal Dutch Shell is facing a storm of criticism after deciding to proceed with plans to bring a ship named after a Nazi war criminal into UK waters to decommission the Brent oilfield…”
In January 2015, The Observer newspaper published a major article by its chief correspondent Ed Vulliamy under the headline: