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EXAMPLES FROM YESTERYEAR OF JOHN DONOVAN’S STUNNING SERIES OF MEGA PROMOTIONAL GAMES FOR SHELL WHICH SET THE UK GASOLINE MARKET ALIGHT

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

Long association with the Royal Dutch Shell

Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)

From pages 14, 15 & 16

Extract begins

LEADING THE WORLD IN PROMOTIONAL GAMES

The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.

I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.

We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.

John Chambers has left Don Marketing and game cards to set up a new sales promotion operation for the world’s sixth largest ad agency

John Chambers has left Don Marketing and game cards to set up a new sales promotion operation for the world’s sixth largest ad agency

John Chambers (above) Pages 12/13 article, Promotions & Incentives February 1986 issue

Promotions & Incentives February 1986 (PDF)

John Chambers (right) has left Don Marketing and game cards to set up a new sales promotion operation for the world’s sixth largest ad agency

Burnett’s new ‘interaction’

LEO BURNETT is the latest advertising agency to estab­lish its own separate sales promotion operation, and the fourth new London-based SP agency to open within the last twelve months. read more

royaldutchshellplc.com and its also non-profit sister websites royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are all owned by John Donovan. There is also a Wikipedia article.
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