Havas, the brave soul who took on the Shell media account, found itself in hot water, experiencing a backlash that could only be described as what happens when you realize you’ve accidentally helped decorate the banquet hall for the Titanic’s farewell dinner.
Posted by John Donovan: 20 March 2024
In an era where even our snacks are going green, Comms Declare, the activist group with a penchant for ruining Big Oil’s marketing dreams, has issued a stark warning to all ad agencies: pitching for Shell Energy’s creative account is like signing a deal with the devil but with less fire and more gaslighting.
Shell, known affectionately as the Olympic champion of gaslighting, has put on its best sheep’s clothing, beckoning ad agencies to help peddle its renewables and energy solutions business in Australia. But Comms Declare is calling BS, suggesting that anyone who takes the bait is essentially propping up the glossy facade of a company that’s doubling down on its oil and gas love affair.
“B Corps should not be producing marketing and PR for the world’s biggest polluters.”
EBOOK TITLE: “SIR HENRI DETERDING AND THE NAZI HISTORY OF ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON
EBOOK TITLE: “JOHN DONOVAN, SHELL’S NIGHTMARE: MY EPIC FEUD WITH THE UNSCRUPULOUS OIL GIANT ROYAL DUTCH SHELL” – AVAILABLE ON AMAZON.
EBOOK TITLE: “TOXIC FACTS ABOUT SHELL REMOVED FROM WIKIPEDIA: HOW SHELL BECAME THE MOST HATED BRAND IN THE WORLD” – AVAILABLE ON AMAZON.
