Extracts from an article published in a SHELL IN-HOUSE MAGAZINE: PAGES 20/21: March? 1984
THE FINALE
In an interview with Ken Danson, Manager of Shell Retail’s Sales Development Unit, we review the recently ended promotion. Did it come up to expectations? What will happen next?
KEN DANSON, Manager of Shell Retail’s Sales Development Unit, was responsible for getting Make Money into a state of lift off, and his was the desk on which, when there were problems, the busk stopped. How, then, does he feel about it – now that it’s over? Did it have the desired effect? ·