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Shell Make Money Finale

Extracts from an article published in a  SHELL IN-HOUSE MAGAZINE:  PAGES 20/21: March? 1984


In an interview with Ken Danson, Manager of Shell Retail’s Sales Development Unit, we review the recently ended promotion. Did it come up to expectations? What will happen next?

KEN DANSON, Manager of Shell Retail’s Sales Development Unit, was responsible for getting Make Money into a state of lift­ off, and his was the desk on which, when there were problems, the busk stopped. How, then, does he feel about it – now that it’s over? Did it have the desired effect? ·

Mr Danson is in no doubt about either question. It was, he told us, “a huge -success”. A week or so earlier, we had heard his boss, David Burchell, Manager of Shell’s Retail Division, neatly fielding questions on Radio 4.

Some measure of Make Money’s popularity is afforded by the fact that roundabout the halfway point, Shell had to order a reprint of the game pieces.


Tiny print gives the address for sending major prize claims – 43/45 Butts Green Road, Hornchurch, Essex, RM11 2JX (Don Marketing’s address, the location of the promotional games team led by John Donovan from 1967)
 and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

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