Extracts from the ebook “John Donovan, Shell’s Nightmare” (now available on Amazon websites globally)
From pages 14, 15 & 16
Extract begins
LEADING THE WORLD IN PROMOTIONAL GAMES
The above bold claim, made in numerous whole page advertisements in trade magazines, was legitimate. To the best of my knowledge, no company before or since has devised such a wide range of innovative promotional games.
I authored articles about promotional games for magazines such as Marketing Week and have acted as an expert witness in court cases relating to promotional games.
We had business dealings with the major US TV networks. Following negotiations in New York and London with NBC Senior Vice President, Steve Sohmer, I signed an agreement for a joint NBC/Don Marketing project with Ray Timothy, President of NBC Television. Lars H Lenck, President of Don Marketing USA, a former Chevron analyst, was also a signatory to the contract.
