Shell Greenwash Record Revealed in News Headlines
New York Times: Shell and Flower Power: 31 May 2007
The Independent: Inside Story: Advertising environmentalism – Is it just greenwash?: 31 March 2008 (GREENWASH)
HEADLINE ON SHELL ADVERT POSTER: DON’T THROW ANYTHING AWAY THERE IS NO WAY
They say: Shells Dont throw anything away there is no away campaign features an ad with a cartoon oil refinery emitting flowers, accompanied by the claim that Shell uses its waste CO2 to grow flowers, and waste sulphur to make concrete.
Behind the greenwash: It turned out that Shell only recycled 0.325 per cent of its CO2 emissions in this way, and barely more of its waste sulphur. In November, the ASA welcomed Shells assurance that the ad would no longer be used. Shell is less keen to tell us all about its project to extract oil from the Canadian tar just about the most climate-wrecking form of fossil fuel extraction one could imagine.
Telegraph.co.uk: Record complaints over ‘greenwashing‘: 25 April 2008
Financial Times: Complaint upheld over Shell advert: 13 August 2008
The ASA will announce today that it has upheld a complaint against Shell by WWF, the environmental charity, about the oil company’s claims that oil sands in Canada were a “sustainable” energy source.
The Guardian: Shell rapped by ASA for ‘greenwash’ advert: 13 August 2008
Oil company’s claim that its work in Alberta’s tar sands was ‘sustainable’ is branded ‘misleading’ by Advertising Standards Authority.
The Guardian: WWF advert attacks Shells claims: 13 August 2008
For the second time in the last couple of years the Anglo-Dutch oil giant Shell has found itself at the heart of the debate about greenwash in advertising. In 2007 Shell ads suggested rather bizarrely that it had been using its waste CO2 emissions to grow flowers: the ad was condemned by the British Advertising Standards Authority (ASA). One year later another Shell ad has been banned. This time for suggesting that the companys Canadian oil sand extraction operation was sustainable. Shell does not appear to have learnt its lesson.
Financial Post (Canada): Sustaina-bull: 16 August 2008
This week, petroleum giant Royal Dutch Shell had its knuckles rapped by the U. K.’s Advertising Standards Authority (ASA) over claims that its Canadian oil sands operations were “sustainable.” There is a certain rich irony in Shell being hoist by its own environmental petard. The company’s former CEO, Sir Philip Watts, once claimed that Shell’s commitment to sustainable development and corporate social responsibility were what elevated it above its rivals. That was before he was thrown out of the company for cooking the books.
Calgard Herald: Shell to pull ‘greenwash’ ad on Canadian oilsands projects: 24 September 2008
The ASA upheld a high-profile complaint against Royal Dutch Shell for an ad that ran, just once, in the Financial Times in February, claiming that oil sands in Canada’s wilderness were a “sustainable” energy source.
The Guardian: The great green swindle: 23 October 2008
The Wall Street Journal: Shell’s Green Ads Take New Tack: 2 February 2009
The Times: Advertising regulators get tough over “greenwash”: 3 February 2009
Environmental Leader: Shell Accused of Greenwashing, Again: 4 February 2009
The Times: Anger as Shell reduces renewables investment: 18 March 2009
Financial Times: Clampdown on greenwash: 25 March 2009
GREENWASH The drama and the reality: By Paddy Briggs: 2 April 2009