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Debrief: DON MARKETING STEPS-UP ITS ATTACK ON SHELL
February 1995
IN A SCENARIO that increasingly resembles the rousing Hook Advertising vs Barclays Bank saga, promotional consultancy Don Marketing is piling the pressure on Shell UK Oil in an effort to obtain redress for alleged theft of its intellectual property [Debrief, 2-113].
Don claims Shell used three of its promotional concepts without authorisation or payment and has taken the unusual step of placing a half-page ad in Forecourt Trader asking Shell dealers if they are “willing to complete a questionnaire which may assist us in our legal actions”.