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Marketing Week: Shell faces libel threat from Don


Marketing Week: Shell faces libel threat from Don

31 March 1994

Sales promotion agency Don Marketing is threatening to sue Shell UK for libel while at the same time circulating the results of a poll it claims to have carried out among Shell retailers.

The two companies are due to meet in court over Don’s accusation that Shell used its ideas in a series of promotions without permission or payment.

Don has sent a letter to Shell from solicitors acting for Don claiming a press release the company issued two weeks ago was defamatory and untrue (MW March 24) and is demanding a retraction.

Among issues covered in the press release was Shell’s application to the court for security for its costs in the event of Don losing the case, to ensure Don will pay Shell’s legal expenses.

But Don also says Shell’s press release amounted to an “unfounded personal attack” on Alfred Donovan, the father of John Donovan the managing director of Don Marketing, who runs the Shell Corporate Conscience Pressure Group (SCCPG) even though “Shell is aware that Mr Donovan is a 78-year-old ex-regular army, war-disabled pensioner”.

A spokesman for Shell says the company has no plans to retract the press statement.

Picture Caption: Shell: Faces legal threat

Link to Original Article

Update July 2008: Shell subsequently settled the claims and the libel action. We also received a letter of apology from Dr Chris Fay, the then chairman and Chief Executive of Shell UK Limited. 

This website and sisters,,,, and, are owned by John Donovan. There is also a Wikipedia segment.

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